Stacie Blaney, was looking for a way to keep her son Sean (9 months), from throwing his cup on the floor and so he could easily retrieve it if dropped.

This could also prove to be helpful with preventing the occasional "flying cup while driving"

After carefully researching the existing products, she realized that their was nothing available that kept the strap from slipping off of Sean's bottle. 

She asked her husband Michael to help design something that would keep Sean's bottles and toys from slipping off while in his car seat, highchair and in shopping carts.

After developing a few designs that would be easy for her to attach and remove, she tested them out on her son to determine which one would not slip off and would be safe for him to use, the CupStrap was born!  It was Baby Sean Approved!